A new survey conducted by Aviva has revealed a growing openness among UK citizens toward integrating cryptocurrency into their pension funds. According to the data, one in four adults (27%) expressed interest in allocating a portion of their retirement savings to digital assets such as Bitcoin and Ethereum.

The findings highlight a significant shift in public perception of cryptocurrency, moving it beyond speculative trading and into long-term financial planning. For many respondents, the idea of holding crypto in pension funds stems from the belief that digital assets could offer better returns compared to traditional investments.

This growing interest also reflects broader trends in global finance, where institutions and governments are gradually recognizing the role of digital assets. However, the survey also points out concerns regarding market volatility, regulation, and the lack of clear frameworks for integrating crypto into pension schemes. These factors continue to be the main barriers for wider adoption.

Experts believe that as regulatory clarity improves and more financial products emerge to safely integrate crypto into retirement savings, the number of people willing to allocate digital assets in their pension funds will increase. If this trend continues, the role of cryptocurrency in long-term wealth management could become a major part of future financial planning in the UK and beyond.