Marti, Turkey’s biggest ride-hailing platform similar to Uber, has taken a bold step into the world of digital assets. CEO Oğuz Alper Öktem confirmed that the company will allocate 20% of its cash reserves to Bitcoin. This decision marks a significant milestone for the ride-hailing industry and demonstrates the increasing confidence of traditional businesses in cryptocurrency.

The move comes amid growing concerns over inflation and the weakening of fiat currencies in global markets. By diversifying its reserves into Bitcoin, Marti aims to protect its financial stability while also embracing the future of digital finance. Bitcoin’s limited supply and global recognition as a digital store of value make it an attractive option for corporations looking to safeguard their balance sheets.

This announcement also highlights the shifting attitudes toward cryptocurrency adoption in Turkey. With a rapidly growing crypto user base, Turkey has become one of the most active markets for digital assets. Marti’s decision may inspire other companies in the region to consider similar strategies, potentially accelerating the integration of Bitcoin into mainstream corporate treasury management.

Looking forward, Marti’s move could set a precedent for other ride-hailing and tech companies worldwide. As more businesses explore the benefits of holding Bitcoin, the line between traditional industries and the crypto economy continues to blur, paving the way for a more interconnected financial future.