In a bold move that merges the worlds of digital media and artificial intelligence, video platform Rumble has announced the acquisition of AI company Northern Data in a deal worth $1.17 billion USD. The transaction was made possible with significant backing from Tether, the world’s largest stablecoin issuer.

A Strategic Expansion into AI

Rumble, known for its position as an alternative video-sharing platform, has been expanding its technological capabilities to stay competitive in the global market. By acquiring Northern Data, a leader in high-performance computing and AI infrastructure, Rumble aims to integrate advanced AI tools into its platform, enhancing user experience and content discovery.

> “This acquisition represents a leap forward for Rumble in bringing AI innovation to our global audience,” said Rumble’s CEO in an official statement.

The Role of Tether in the Deal

Tether’s involvement provided the financial backing necessary to complete the acquisition. The stablecoin giant has recently shown growing interest in artificial intelligence and high-performance computing, making this collaboration a natural fit.

Industry analysts suggest that Tether’s support could open the door to future partnerships between blockchain-based finance and AI-driven platforms.

Implications for the Market

The $1.17 billion acquisition positions Rumble as more than just a video-sharing platform — it places the company firmly in the AI development arena. This could lead to innovations in automated moderation, personalized recommendations, and AI-powered content generation.

With the combined expertise of Northern Data and the financial muscle of Tether, Rumble is poised to challenge not only traditional video platforms but also AI service providers in the coming years.