On August 14, 2025, Michael Saylor, the visionary leader and Bitcoin advocate, announced that MicroStrategy Incorporated has officially rebranded as Strategy Inc. This move signifies more than just a name change — it represents the company’s commitment to broadening its mission and identity in the global financial and technological landscape.

Strategy Inc. is widely recognized as the largest corporate holder of Bitcoin in the world, as well as the pioneer in adopting Bitcoin as a primary treasury reserve asset. Since making its first Bitcoin purchase in 2020, the company has become a major influence in promoting Bitcoin adoption among institutions and governments alike.

According to Saylor, the rebranding aims to position Strategy Inc. as a broader and more dynamic player in the global market, uniting its technology, finance, and digital asset strategies under a single, powerful identity. The name “Strategy Inc.” reflects the company’s core philosophy of making calculated, forward-thinking decisions that shape the future of money and enterprise technology.

The announcement is seen as a bold step forward, signaling that the company is ready to move beyond its traditional business intelligence roots and fully embrace its role as a leader in Bitcoin integration, financial innovation, and global economic transformation. With Michael Saylor at the helm, Strategy Inc. is poised to continue influencing the world’s journey toward a Bitcoin-driven financial era.